This presentation focuses on a paradigm shift in the conceptualisation of career. In the labour market a career is not chosen, it is constructed through a series of choices we make throughout our lives. This transformation in the concept of career has implications to the widening paradigm of lifelong guidance and how lifelong career management skills and transversal employability skills can be learned as a continuum from comprehensive education to higher education and adult learning. There is also evidence that in addition to learning outcomes on individual level, coherent career education programmes have wider economic and social outcomes. The beneficiaries include individuals, families, communities and the organisations where they study and work, as well as society as a whole. There is an extensive research base which indicates that lifelong guidance is most effective where it meaningfully connects to the wider experience and lives of individuals and provides services relevant to their needs. It should recognize the diversity of individuals and provide services relevant to their need by combining a range of different interventions. It should also encourage the acquisition of lifelong career management skills.